You log in one morning and your account is locked. Your list, your automations, and your campaigns are suddenly out of reach. When an email marketing account is suspended, it's usually after a spike in complaints or bounces, and it can happen faster than most people expect.
What to do right now
- Read the notice carefully. It usually names the reason, whether that's complaints, a list problem, or content that broke the rules.
- Contact support politely and specifically. Explain what you send, how people joined your list, and what you'll change.
- Export whatever you still can. Subscribers, tags, and templates are the priority.
- Find the root cause. Look at where your list came from, how often you mail, and whether unsubscribing is easy.
- Fix it before you send again. Otherwise it will probably happen again.
How to protect yourself next time
- Keep a regular backup of your subscriber list.
- Only email people who asked for your messages.
- Keep your bounce and complaint numbers low.
- Consider running your own email system, so your list and campaigns live under your control.
Owning your system, with one honest caveat
If you use a sending provider such as Amazon SES or SendGrid with your own system, that provider still has rules you must follow. Owning your platform reduces your dependence on a single company, but good sending practices still matter.
Next steps
Zaap Mail gives you your own email system, so your subscribers and campaigns aren't held hostage by someone else's account policies.