A lead signed up last night. Did anyone follow up? If the answer depends on you remembering, the lead may have gone cold. Email automation fixes that by sending the right email at the right moment, without you lifting a finger.
An automation is simple: something happens (a trigger), and an email goes out. Here are seven worth setting up first.
7 email automations to set up first
- Welcome series. Greet new subscribers, set expectations, and deliver your freebie.
- Lead nurture. A short drip of helpful emails that guides a lead toward buying.
- Abandoned cart. A gentle reminder when someone leaves items behind.
- Post-purchase follow-up. Say thanks, share how to get the most from the purchase, and ask for feedback.
- Re-engagement. Reach out to subscribers who've gone quiet.
- Event reminders. Confirmation, reminder, and follow-up for webinars and workshops.
- Birthday or loyalty offers. A small thank-you that keeps customers close.
How to get started
Build the welcome series first. It reaches every new subscriber and sets the tone. Then add one automation at a time, and review how each one performs.
Next steps
Zaap Mail triggers workflows from signups, clicks, or purchases. The Starter plan includes 5 automations and Pro includes 20.