Most people read your emails on their phones, often while doing something else. If your email is cluttered, hard to read, or broken on a small screen, they'll move on without a second thought. Good email design is mostly about avoiding a few common mistakes.

6 email design mistakes to fix first

  1. Too many columns. Side-by-side layouts squeeze badly on phones. Use a single column.
  2. Image-only emails. Many email apps block images by default, so your message may show up blank. Always include real text.
  3. Tiny text and tiny buttons. Use readable text and buttons big enough to tap with a thumb.
  4. Missing alt text. Describe your images so the message still makes sense when they don't load.
  5. No clear call to action. Give readers one obvious next step.
  6. Inconsistent branding. Keep your colors, fonts, and logo the same from email to email so people recognize you.

Always test before you send

Send a preview to yourself and check it on your phone and your computer. Read it with the images turned off, too.

Next steps

You don't need to be a designer. A good template and a clean layout do most of the work. Zaap Mail's drag-and-drop builder and pre-built templates let you design on-brand emails without writing code.