Plenty of people visit your website, but almost none sign up. If that sounds familiar, the problem usually isn't your traffic. It's your offer. People don't hand over their email address for "updates". They do it for something they want.

Start with one clear, useful freebie, then put it in front of people in as many places as you can. Here are 15 ways to build your email list.

On your website

  1. A simple signup form near the top of your homepage
  2. A popup that appears after someone has read for a while
  3. An exit popup for people about to leave
  4. A content upgrade inside your best blog posts
  5. A dedicated landing page just for your freebie

Online, beyond your site

  1. A link in your social media bio
  2. A giveaway where entry requires an email
  3. Guest posts that point back to your signup page
  4. A free webinar or workshop
  5. A collaboration with someone who shares your audience

In the real world

  1. A QR code on flyers, menus, or packaging
  2. A signup sheet or tablet at events
  3. An invite printed on receipts or invoices
  4. A referral request to your happiest customers
  5. A presence in online communities where your customers hang out

Next steps

Pick two or three and do them well, rather than trying all fifteen at once. Then check which ones bring subscribers and do more of those. With Zaap Mail, a welcome email goes out automatically the moment someone joins.